Mareketfit AI — Marketing Strategy Chatbot

Marketing strategy is one of the most time-intensive and expensive services available to small businesses — and most Korean SMBs can't afford an agency. Mareketfit AI was built to democratize that expertise through a conversational interface.

The product works by collecting a structured shop profile upfront: business category, unique selling proposition, target customer demographic, geographic market (city, neighborhood), and monthly marketing budget. This profile is used to personalize every output the system generates — not generic best-practice advice, but campaign concepts calibrated to that specific shop.

The AI generates full marketing strategies covering direction, content type, recommended channels, and budget allocation. A restaurant in Gangnam targeting office workers gets different recommendations than a fashion boutique in Hongdae targeting college students — even with the same budget.

The product is built with accessibility in mind: limited English proficiency is explicitly accounted for. Prompts are optimized for Korean-language responses, and the UI is designed for non-technical business owners who have never used an AI tool. The conversational interface (input → response → refine → export) mirrors how a business owner would talk to a consultant, making the technology feel familiar rather than intimidating.