Game Development
Brainrot Merge
Discipline
Mobile Game
Viral merge puzzle game featuring internet's most chaotic meme characters.
The brief
What it is and how it was built.
When the Brainrot memes took over TikTok and YouTube, Golden Sea went from idea to release in under 10 weeks, while the trend was still at its peak.
You merge matching tiles to evolve stranger and stranger Brainrot characters. The art team kept the absurd look that made the memes spread, and each merge animation was made to be worth clipping and sharing.
The game earns from ads, with no hard paywall: rewarded ads, interstitials at natural breaks and optional cosmetic purchases. D1 and D7 retention were strong, ad revenue per user was high, and organic installs kept growing for weeks after launch.
Scope delivered
What we delivered.
- 01Trending Brainrot IP integration
- 02Merge-2 puzzle mechanic
- 03Social sharing & viral loops
- 04Rewarded ad monetization
- 05Top charts in multiple markets
Category
Game Development
Technology
Unity · C# · Google Play & App Store · Firebase Analytics · Unity Ads
Studio
Golden Sea Studios
Ho Chi Minh City, Vietnam
This project proves
Game DevelopmentConcept to release in under 10 weeks — evidence of how fast the production team can ship on a trend.
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