Game Development

Sushi Merge

Discipline

Mobile Game

A casual merge game built around Japanese sushi, with clean art and a loop that is hard to put down.

The brief

What it is and how it was built.

Sushi Merge aims at what casual games need: you understand it at a glance and you keep wanting one more merge. Sushi gave the art team plenty to work with, from nigiri and maki to ramen and tempura, and each step up the merge chain is a small reward.

The team spent most of its design time on the first session. The first five minutes need no explanation, just drag and merge with instant feedback. In player tests, the right onboarding flow pushed D1 retention above 45%.

Ads run through IronSource mediation. Rewarded ads appear when a player naturally wants more, such as extra moves or a second try, so the game still feels fair. The game did well in Japan and Korea, the two markets it was localised and drawn for.

Scope delivered